The story behind this blog begins with Alice, climbing through a mirror to step into the world that she can see beyond it. Written in 1871 by Lewis Carroll this book and its predecessor Alice in Wonderland, still present a kind of dreamworld where magical powers are capable of creating the most amazing scenes. This outer world with its unknown aspects and possibilities still appeals to old and young, which we are witnessing in success movies like Game of Thrones and Harry Potter. Perhaps because these worlds are filled with fantasy and imagination and pull apart the world around us to reassemble it in a different form. We need those kind of dreams, imagination and perhaps a bit of magical power to create this different world. A world with interesting, exciting and mesmerizing products and concepts, where real life is as magical as the adventures in wonderland.